Alfa Romeo

Founded as A.L.F.A. (“Anonima Lombarda Fabbrica Automobili”, translating to Anonymous Lombard Automobile Factory), the company has been involved in car racing since 1911. It was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat group.

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History

Logo

The company’s name is a combination of the original name, A.L.F.A. (Anonima Lombarda Fabbrica Automobili) and the last name of entrepreneur Nicola Romeo, who took control of the company in 1915.

Alfa Romeo’s badge incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan.
These are a red cross, from the emblem of Milan, and the biscione, a crowned viper swallowing a Moor—emblem of the House of Visconti, rulers of the city in the 14th century.The badge was originally designed in 1910 by a young Italian draughtsman from the A.L.F.A technical office, Romano Cattaneo